Every campaign in Nedzo now gets its own webhook URL. When a new lead comes in from Zapier, your web form or any other tool, that tool posts the lead to the URL and Nedzo calls them right away. That's speed to lead AI calling, and nobody on your team has to pick up a phone.
Here's the problem it fixes. A lead fills out your form at 7pm, and your team sees it the next morning. By then the lead has called someone else. You paid for that lead and a competitor got the job. Now your AI agent calls first.
How the speed to lead webhook works
When you create a campaign, Nedzo makes a webhook for it. Pick "A lead arrives via webhook" as the trigger, and you get the campaign's webhook URL with a copy button.
Paste that URL into the tool that catches your leads. That can be Zapier, your website, or any tool that can post to a URL.
When a lead hits the URL, Nedzo matches it to a contact by phone or email. Then your AI agent calls them.
An example
Say a roofing company runs ads to a quote form and connects the form to Zapier. Zapier posts each new lead to the campaign's webhook URL. When a homeowner asks for a quote, Nedzo calls them while the roof is still on their mind, and nobody at the roofing company has to do a thing.
Lock your webhook with a second check
Your webhook URL places real phone calls on your account, so you want to control who can use it. You can add a second check on top of the URL. Pick one:
- HMAC signature
- Bearer token
- Basic auth with a username and password
Nedzo then turns away any request without the right secret.
Your secret shows once
Nedzo shows your secret one time, when you make it, so copy it then. After that it never shows it again. If you lose it, make a new one. You can rotate the secret or clear it at any time.
If you clear it, the URL is the only thing protecting your campaign. Nedzo tells you that before you do it.
Why speed to lead matters
Every hour you wait, a lead gets colder. A campaign webhook lets your AI agent call each new lead the moment it shows up, instead of waiting for someone to check the inbox.
Start a free trial and set up your first speed to lead campaign.